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The Year That Was: 2007
Rediff looks back at the highs and lows, the successes and failures, the heroes and villains, the wild and the overblown that made this year.

Euphoria and Failure


The film that became India's anthem

December 11, 2007

Mumbai is Tendulkar-town, Delhi is Sehwag-ville. In a cricket-insane nation, sports stores in the metros, as a rule, stock up on cricket gear, even secondary accessories like pads and gloves routinely outselling tennis rackets and the like.

Things changed the week before our 60th Independence Day. Suddenly, the national game was fashionable. The demand was for hockey sticks. "It was two weeks after the film released," remembers Govind Lele, owner of a suburban Mumbai sports store. "And all of them wanted hockey sticks. We didn't know where to get them. We had to restock the whole store."

Sales for hockey equipment went up by 600%, the proud filmmakers were told a month later.

Yet it is Lele's next statement that is all the more telling: "And girls were the ones lining up to buy."

Girls' schools reported widespread interest and curiousity among the students, and suddenly hockey became cool. With just one film.

Text: Raja Sen | Photograph: Manpreet Romana/AFP/Getty Images. Image: Chak De actresses who play Preeti Sabharwal, Vidya Sharma and Komal Choutala at the launch of Minute Maid in New Delhi
Also see: Chak De creates Bollywood record!
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