Even his team mates seem surprised at the impact their number 19 has had.
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"I think Roman is the biggest revelation so far. He has always played well in the Russian league and was top scorer for the last two seasons, but I think nobody expected him to play like he is at the European Championship," Russia captain Sergei Semak told uefa.com.
"Pavlyuchenko, it seems, has become one of the leaders of this side."
His ability to score has always been evident, the double against England in a 2-1 qualifying win last October in Moscow is a case in point, and he has found the net a respectable nine times in 19 appearances.