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WAGs to watches: Luxury's football pitch
June 9, 2008
Many players themselves have also embraced the desire to look good, encouraging luxury brands to seek a bigger share of the huge publicity associated with what Brazilian player Pele called the "beautiful game".
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Names such as Armani and Dolce & Gabbana have designed clothing for national teams as well as top-flight clubs across Europe and now top Swiss watchmakers Hublot and Ebel are getting in on the act.
Image: Ukraine's Andriy Shevchenko and wife Kristen Pazik pose outside the new Armani Casa store as they help celebrate the publication of Sheva and the opening of the Armani Casa flagship store on New Bond Street.
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