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WAGs to watches: Luxury's football pitch
June 9, 2008
Beyond the marketing power of top players' zealously groomed companions, luxury has seen the global fanbase for football evolve with increasing television rights, and now some brands find soccer an attractive vehicle.
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Around 234.7 million people follow football in Europe alone, according to Sport + Markt, a research and consultancy company in international sports business. With matches showing in China and India, companies' sights are set there and beyond.
"Football is acting as a shop window for the luxury brands through the WAGs," said Ron Cregan, business strategy head at brand communications agency Navyblue.
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