Weighed in gold, Michael Phelps is worth about $3 million. In reality the face of the Beijing Olympics is probably worth 10 times that amount each year.
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Marketing experts said the 23-year-old American, who is now the most successful Olympian with 11 gold medals, will become the richest professional swimmer ever, far surpassing the money earned by the former most decorated US swimmer, Mark Spitz.
Phelps, the Phenom
"He's the greatest Olympian in the world and he'll be able to earn money everywhere as he's an international brand," Australia-based celebrity agent Max Markson said.
"He's a billion dollar man. He won't have to get a job ever. He can live off this for 50 years."
Photograph: Getty Images | Text: Reuters
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