In a quiet nondescript office inside Bharatiya Janata Party's Karnataka lawmaker Anant Kumar's bungalow in New Delhi, some 15 people are quietly keying away on their computers. Most of them are young and nattily dressed.
What looks like a start-up company's office is actually the communications office of BJP's prime ministerial candidate L K Advani. But the youngsters boast of impressive CVs and can indeed forge a start-up with their expertise in various fields. The team comprises a banker, a techie-turned-organic farmer, a management consultant and a media person with diplomatic experience. And most of them are not older than 30.
These are the people who are talking to the youngsters of India on Advani's behalf.
"The forthcoming election will see 10 crore first-time voters. This set-up is an effort to reach out to those 10 crore people," says Sudheendra Kulkarni, Advani's political advisor and the man who runs the communications office.
Image: A file photograph of L K Advani with senior BJP leader Venkaiah Naidu in Ahmedabad.
Text: Krishnakumar P | Photograph: Amit Dave/Reuters
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