The Bharatiya Janata Party's prime ministerial candidate L K Advani has been among the earliest off the blocks in trying to replicate Obama's internet-based campaign drive.
BJP has raised an army of 7,000 political volunteers through www.lkadvani.in, the official website of India's shadow prime minister for the Lok Sabha election.
"We are overwhelmed by the online registration of volunteers, offering to work for the BJP," said Arun Jaitley, party general secretary, who, last week, had inaugurated the first "BJP volunteers club" in Mumbai.
Pradyut Bora, an Indian Institute of Management-Ahmedabad graduate who heads the BJP's team of volunteers that manages Advani's website from a central Delhi bungalow, claims that it has turned out to be the largest Indian political website comprising 800 pages, 400 pictures and 250 videos.
Image: L K Advani.
Photograph: Rajesh Kerkera
Also see: LS polls: The power players who matter
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