Bollywood actor Aamir Khan has launched a nationwide campaign to increase awareness among people about their candidates contesting Lok Sabha polls, urging them to make an informed choice.
The campaign Sacche ko chune, Acche ko chune (vote for integrity, vote for good people) by Association for Democratic Reforms and National Election Watch was launched by Khan in Mumbai on Tuesday.
The thought provoking campaign consists of three advertisement films, print advertisements, internet and mobile communication.
"Not only has Aamir Khan not charged for appearing in the advertisements but his company 'Aamir Khan Productions' has also borne the cost of the advertisement films," National Coordinator of ADR, Anil Bairwal said.
Aamir has also roped in noted lyricist and advertisement film maker Prasoon Joshi as the creative head, Rakyesh Mehra as the director, Avinash Gowarikar as the still photographer and Shashi Sinha as the media planner for the campaign.
The advertisement campaign will be made in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannad, Malayalam, Bengali, Assamese and Oriya languages in order to reach out to more people, Bairwal said.
The association is also running a toll free helpline to help people avail background information on their candidates.
"Voters from all over India can access information easily by dialling a toll free number 1-800-110-440. The helpline is available from Monday to Saturday between 10 am to 6 pm. People can also send sms to MYNETA to 56070 to register and get all background information on their current candidates," he said.
Their pin codes or all information is available on the website, http://www.nationalelectionwatch.org, Bairwal said.
Election Commission has announced Lok Sabha elections in five phases, on April 16, 23, 30 and May 7 and 13. The Association for Democratic Reforms is a non-governmental organisation, founded by a group of professors and alumni from the Indian Institute of Management, Ahmedabad.
It was instrumental in securing voters' right to know about their candidates, through a public interest law suit in 1999, which culminated in the landmark Supreme Court judgment in 2003.