Take the case of the Hindi remake of the Tamil film, Ghajini, starring Aamir Khan, which has reportedly earned an estimated sum of Rs 90 crore (Rs 900 million) by selling its distribution rights.

Last year, Shah Rukh Khan's Om Shanti Om was the top grosser in distribution rights. It sold the rights to Eros for a reported Rs 73 crore (Rs 730 million).

Text and video: ANI