But superstars alone aren't cashing on their celebrity status. Star-makers, too, are indulging in some heavy-duty endorsements.

rediff.com takes a look at directors-turned-models of Bollywood:

Karan Johar

Media-savvy Karan Johar is quite a juggler. If writing, directing and producing extravagant dramas for celluloid and playing host to a star-studded chat show wasn't hectic enough, the suave multi-tasker also lend his presence to quite a few brands.

Be it Chivas Lifestyle, Timond watches, ICI Dulux paint wherein he co-starred with Kareena Kapoor, luxury accessories giant, Louis Vuitton and most recently as the brand ambassador or Bru Cappuchino, KJo certainly know how to have his cake, er, coffee!

Also Read: Why advertisers love these actors

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