Dil Raju is known to have the Midas touch when it comes to production and distribution (his distribution of Happy Days is a case in point).
He spots young directorial talent (Bhaskar, Sukumar and Vamsi), gives them the much-needed first break, ensures the film is a smash hit and walks away victoriously with enough moolah.
Raju ensures a good script, perfect casting and all that it takes to make a good and profitable venture. This time around he goes back to Arjun with whom he worked before in Arya.