Expectations were high for Desamuduru as this Puri Jagannath-directed film was released a few months after the spectacular success of Pokiri. And although it may not have matched the hugely stupendous Pokiri, Desamuduru emerged as a hit.
Despite a wafer-thin story, Puri ensured he had certain elements for its success: an interesting screenplay, a hero in Allu Arjun with six-pack abs and sinewy muscles, a nubile, debutante heroine in Hansika Motwani, good action sequences and a new picturesque backdrop in Kulu Manali.
Allu Arjun, who played a TV journalist, was the talk of the town for his physique, and came up with a good show. Puri cast Hansika as a sanyasin. This Sankranti release was the first hit of the year.