Some of them might be reluctant to talk about their romance, but filmi couples have no qualms about becoming a brand.
The trend of celebrity pairs endorsing products is fast catching up, with film stars being the number one choice for advertisers.
The much hyped recent wedding of celebrity couple Abhishek Bachchan and Aishwarya Rai has led to debates about the total brand value of the Bachchan family, which already boasts of three stars who are in demand by advertisers.
Also Read: Meet Mr and Mrs Abhishek Bachchan
Text: Santosh Desai
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