"Ajay has realised the need to have a web site to give right information about him and connect to the world in this era of the Internet. Now he replies to all the mails himself," says a friend of Ajay.

The Internet has always been dominated by several sites devoted to Hindi films. What is interesting is that stars themselves seem to have woken up to the potential that this form of marketing offers.

So right from Shekhar Kapur to Aishwarya Rai, Sonu Nigam to Anil Kapoor, everyone's getting Netted. And believe it or not, the stars seem to be much more candid about their answers in the virtual world.

Meanwhile, Aamir Khan is still in the process of building his web site.