Once upon a time in Bollywood, your guess was as good as anybody's about when director Suneel Darshan's film starring Akshay Kumar, Amisha Patel and Karishma Kapoor would see light of day.
Even the director seemed clueless.
So finally, when Mere Jeevan Sathi hits theatres this Friday, it comes with a catchy tag line: 'She is back. And she is bad.'
An intriguing teaser line is one of the oldest tricks in the Bollywood book for delayed films. And what better marketing strategy than portraying Karisma Kapoor as the 'bad' girl?