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Presenting: Brand Abhishek

For a very long time, Abhishek Bachchan needed the 'son of Amitabh Bachchan' tag.

For years since his debue movie Refugee in 2000, Abhishek plodded through a string of hits.

But he has finally arrived. And how!

After a rocking 2005, Abhishek -- who turns 30 on February 5 -- looks poised to step out of his dad's shadow.

And the story lies in the ads.

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