Chances are you might not have a script for an ad yet, but you've probably finalised which Bollywood babe you want to have, with fingers around a cold bottle, simpering seductively.

With every film industry female on the endorsement bandwagon, all the A-listers can be seen in the most advertised products on television -- the colas. Here's a look at the ladies arching it up for aerated water:

Mallika Sherawat

Madame M is doing 7up.

Compared to the rest of her colleagues, Mallika's ad is almost a good one. The actress lies on a couch, and when Fido Dido grants her three wishes, the statuesque Ms Sherawat wants to be cooler, more curvy, and what every man wants. Fido, ever the star, turns her into a bright green bottle of 7up. Except for disagreeing vehemently with the 'more curvy' claim, this isn't a bad job.

Text: Raja Sen | Design: Uday Kuckian