The last few months have seen a surge of new heroines in Bollywood. These are women who seem to know exactly how to attract the public eye.
They do not think twice before shedding their clothes and inhibitions onscreen if that helps to bring in the audiences.
The Aishwaryas, Ranis, Preitys aside, the new set seem to have formed their own niche in Bollywood.
The pioneers of this trend, Bipasha Basu and Mallika Sherawat, have scored their hits and established themselves in the industry.
rediff.com moves on and looks at the younger lot.