Thanks, Sir Bob Geldof.
The aging rocker (left) organised Live 8, a concert to fight poverty, 20 years after Live Aid, the seminal concert for Africa.
This time, the mega-concert said, 'We don't want your money, we want you.' The effort was to promote people's knowledge of a three-part plan suggested to the world's leaders to consider at the G8 summit in Scotland on Wednesday.
So Saturday, July 2, became one of the biggest days in rock history, as 10 venues around the world rocked to 150 sensational bands. Over 2 million were in attendance at the shows, and the estimated television audience was 3 billion people.
And all the rockers had to say was: sign up, give your name to live8. Make poverty history.
Text: Raja Sen | Design: Uday Kuckian | Photographs: Getty Images