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The Tata Nano. | Photograph: Punit Paranjpe/Reuters
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Why the Nano is profitable

March 26, 2009

Driving down the price of the Tata Nano couldn't have been done without the collective effort of the component suppliers. Some of the biggest and the best in the business were roped in, with scissors and ingenuity to bring out solutions within a specified cost structure.

Take Tata Johnson controls, for instance, who developed the seats for the small car. Tata Motors specified that the seats needed to be light, yet offer good overall body support and meet all safety requirements. The end result were front seats based on a single brace structure instead of individual rails, a frame and the right amount of foam to ensure overall seat comfort wasn't lost. The basic variant in fact doesn't even offer seat back adjustments for the passenger, thus saving on crucial rupees.

Text: BS Motoring Desk

Image: The Tata Nano. | Photograph: Punit Paranjpe/Reuters

Also read: India: Battleground for super-premium cars
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