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The remarkable Tata Nano journey
March 23, 2009
Tata Nano: A 6-year-long saga
It was the plight of middle class Indian families travelling on scooters with kids that prompted Ratan Tata to think about an affordable 'people's car'.
"I observed families riding two-wheelers -- the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family," Ratan Tata said when he unveiled the Tata Nano in 2008.
Ratan Tata announced his dream project of a $2,000 car on March 11, 2003 at the Geneva Motor Show.
Six years down the lines, it is a dream come true as the company plans a nationwide roll-out today (March 23, 2009). With millions of people eagerly waiting to buy a Tata Nano, it is expected to turn around the fortunes of the company.
Image: Tata Group Chairman Ratan Tata steps out from the Nano. | Photograph: Adnan Abidi/Reuters
Also read: The historic Tata Motors journey
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