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What Tata Nano can teach US carmakers

March 23, 2009

Look beyond the Nano halo and it's clear that Tata Motors has problems of its own, from the $2.3 billion in debt it took on to purchase Jaguar and Land Rover from Ford Motor last year to the sums sunk into the Nano assembly plant in West Bengal that had to be abandoned.

On top of that, there are the Nano competitors in development.

Still, no one disputes that the Nano is innovative on multiple levels—from its engineering to its marketing to its manufacturing.

So it's hard to avoid the question: What can a humbled Detroit learn from the Tata Nano?

Image: Jaguar XK | Photograph, courtesy: Jaguar.com

Also see: What everyone is saying about the Nano
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