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What Tata Nano can teach US carmakers

March 23, 2009

Text: Jessie Scanlon

When Tata Motors unveiled a prototype of its Nano microcar at the Delhi Auto Show in January 2008, auto executives around the world were aflutter.

Quickly, they hustled teams to India to document the planned $2,000 'people's car'. And industry watchers and innovation experts soon reported on the engineering and supply-chain breakthroughs behind the car.

Some 14 months later, Tata is set to show off the commercial version of the Nano, on March 23.

Today, the US auto industry is struggling to survive, with General Motors, once the world's biggest carmaker, on the brink of bankruptcy.

Photograph: Rajesh Karkera

Also see: Nano: One man's loss, another's gain

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