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India: Battleground for super-premium cars

March 21, 2009

The new competitors on the block are the new version of SkodaAuto's Superb, Volkswagen's Passat, and Hyundai's Sonata Transform.

Significantly, all of them are positioning themselves as value-for-money challengers in this market (which saw flat sales growth last year), where prices range from Rs 17 lakh (Rs 1.7 million) to Rs 24 lakh (Rs 2.4 million).

Image: Hyundai Sonata Transform. | Photograph, courtesy: Hyundai India.

Also read: Tata's Nano not the first 'People's Car'

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