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What everyone is saying about the Nano
March 21, 2009
This car promises to be an environmental disaster of substantial proportions: Yale environmentalist Daniel Esty.
The Nano is tapping into a huge latent demand. This car is made for the market. It's what people want: Hormazd Sorabjee, editor, Autocar India.
If we are looking at a small car, we should not do this at the same proportion as cars of today are being looked at. We should be bold and take some risks so that we can have a much larger scale of consumption of that product in India or elsewhere. We need to take a gamble on that and that is my take on addressing that wider market: Ratan Tata.
We started to feel the impact of the Nano since the announcement of the launch date. People are postponing purchases and there has been a lull in the market ever since: Arif Fazulbhoy, director, Fazulbhoy Motors, one of Mumbai's largest used-car dealers.
We don't see the Nano as a game-changer today. In our current forecast scenario, we are hesitant to think about that. I think the (Rs 100,000) market price will be difficult to sustain over a long period of time given there is always a minimum material cost. Initially, it may have an enthusiastic response but, over time, the operating costs will tend to dampen that enthusiasm a bit. I think generally it's a lot of publicity, it's a lot of brand recognition globally than actual volumes: John Bonnell, director of forecasting (Asia Pacific), J D Power & Associates.
Illustration: Dominic Xavier
Also read: The historic journey of Tata Motors
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