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What everyone is saying about the Nano
March 21, 2009
With the countdown now at a few hours, the excitement is palpable. We thought this would be the right time to let you in on what people are saying about the most awaited car in the world... the Nano.
The Nano shows that a new world order is possible in the auto industry: Consultant and principal at Booz Allen.
Building partnerships with a limited number of suppliers and putting everyone in the same room to work through problems and make suggestions -- that has enormous value, it's very efficient: Xavier Mosquet, senior partner and head of US automotive practice, Boston Consulting Group.
You have to be very bold and say that I am going to really change the paradigm of how people are going to travel, how families are going to have transport. I am going to try to get families to stop using tractors to go into town or to sit on a motorscooter in a dangerous manner: Ratan Tata.
He (Ratan Tata) is putting himself in the place of the buyers of the car, his reasoning being that when he drives it around, he is likely to identify trouble spots or glitches much before the car gets into the market...: A parts supplier for the Nano who didn't want to be identified
Some marginal customers who really stretch their pockets to buy Rs 200,000-plus car might now look at the Nano. Potential motorcycle buyers who get a loan may also look at a Nano. Its real impact on the small car market, however, can be gauged only when the product stabilises: R C Bhargava, chairman, Maruti Suzuki India
Illustration: Uttam Ghosh
Also read: 10 cars that may change the way we drive
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