9) Rolls Royce 200EX
What it is: While most super premium automakers are going upmarket in an effort to woo the super-rich, Rolls Royce plans to rob the parts bin of its parent company BMW to build a "Baby Rolls" for the mass affluent. It looks like the company has successfully hidden the smaller dimensions behind the massive grille of this 200EX concept.
How it will change driving: Buyers not wiped out by the recent market downturn but still in the market for a premium car will finally be able to own a Rolls Royce without selling a kidney.
Image: Rolls Royce 200EX
Also read: The Third Act of Chris Hughes [exclusive]
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