Next

10 cars that may change the way we drive

Text: Matt Hardigree, FastCompany.com

March 20, 2009

10) Ford Iosis Max

What it is: This hatchback concept is a teaser for the next Ford Focus, designed to gauge audience and press reaction to the design. The look is inspired by Ford's edgy "kinetic design" language found on most of the company's European products.

How it will change driving: Ford believes the increase in gas prices, and decrease in pocket change, will push more people into the compact segment, which is generally filled by cheap and uninspiring models (or else really expensive ones, like the MINI Cooper). Ford wants to change perceptions of what a small car can be by marketing a stylish car for a budget-minded audience.

Image: Ford Iosis Max. | Photographs, courtesy: FastCompany.com