Over 300,000 auto rickshaws are sold annually with price tags ranging from Rs 1 lakh (Rs 100,000) to Rs 1.5 lakh (Rs 150,000). The Nano could provide an alternative even for commuters who use auto-rickshaws.

Image: Children look at a replica of the Nano. | Photograph: Parth Sanyal/Reuters

Also read: The price Gujarat paid for Tata Nano!

Some companies think the Nano will replace the three- wheeler auto-rickshaw market, creating an alternative mode of commercial transport. Others believe the small car will wean away potential Maruti 800 buyers, convert automatic and gearless scooter owners and prove an attractive alternative to both second-hand car and premium motorcycle customers.

Text: Surajeet Das Gupta and Swaraj Baggonkar

Image: Tata Group chairman Ratan Tata poses with the Nano. | Photograph: Adnan Abidi/Reuters

Also read: Billionaire toys on sale!