With the long-awaited launch of Tata's Rs 1 lakh (Rs 100,000) Nano just days away, leading automobile companies are busy assessing its impact on their businesses.
Some companies think the Nano will replace the three- wheeler auto-rickshaw market, creating an alternative mode of commercial transport. Others believe the small car will wean away potential Maruti 800 buyers, convert automatic and gearless scooter owners and prove an attractive alternative to both second-hand car and premium motorcycle customers.
Text: Surajeet Das Gupta and Swaraj Baggonkar
Image: Tata Group Chairman Ratan Tata poses with the Nano. | Photograph: Adnan Abidi/Reuters
Also read: Where can you book a Tata Nano?