Tell us more about work that goes behind such an innovation.
More than a breakthrough in technology, this is a marketing innovation.
We identified the normal problems that stop a user from sharing, like high cost of sending an MMS, inter-operator connectivity issues etc and developed a platform so that a user could seamlessly share mobile photos and videos.
While we waited for six months to get Department of Telecommunications (DoT) approval for this P2P network, we successfully adapted the same platform for various enterprises like Kolkata Knight Riders, CNN-IBN, Mid-day, Kerala Tourism, PlanetM, DSNGlobal, Kerala Police, etc
How long did it take to develop this product? How many people were involved in the project?
The basic platform was developed in January 2008 by a team of 4 software engineers in 25 days flat, working 16 hours a day. But since then, we have been continuously innovating and adapting to market situation. We now have half the team working on this and have a version release every 2 weeks.
Image: Sony Joy, COO, Vivek Steve Francis, CFO, Sanjay Vijayakumar, CEO (L to R) at the MobMe office. | Photograph, courtesy: MobMe
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