India is ranked a poor 62nd among the world's most attractive destinations. India scores high on natural resources (ranked 14th) and cultural resources (24th), with many world heritage sites and strong creative industries in the country.
India's air transport network is ranked at 37th and ground transport infrastructure is ranked 49th.
The tourism infrastructure however remains underdeveloped (ranked 73rd), with very few hotel rooms per capita by international comparison and low ATM penetration.
India is ranked first with regard to tourism fair attendance. The promotional campaigns and marketing to attract tourists remain average (ranked 53rd). The report highlights the policy environment in India as a matter of concern, with much time and cost for starting a business, bilateral Air Service Agreements that are not assessed as open, and visas required for most visitors.
The country also benefits from excellent price competitiveness, ranked 6th overall, with low ticket taxes and airport charges and low prices in the economy as a whole, the World Economic Forum study states.
The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues.
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Image: The Taj Mahal
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