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Toys that India's billionaires love

February 21, 2009

Text: Priyanka Joshi

What can be the buying power of Rs 100 crore (Rs 1 billion)? Any guesses?

In material terms, in money-can-buy-me-all-that-I-want mode, the answer is obviously the power to purchase big things, almost anything that your heart desires.

But more than just that it's also the power that separates a handful of men from a billion others.

Be honest. Who wouldn't envy the endless rounds of champagne, the latest luxury cars, the wardrobes full of Valentino and Armani, and kitchens stocked with Beluga caviar and Knipschildt chocolates?

It is just the top 10 per cent of India's population that owns between 33 to 50 per cent of the country's wealth - and look at what it's buying up.

Image: Knipschildt Chocolates | Photograph, courtesy: Knipschildt Chocolatier

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