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US President Barack Obama speaks to the media alongside Google CEO Eric Schmidt (right) and other company CEOs during an economic meeting in the Roosevelt Room of the White House
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The Google strategy for India

April 1, 2009

The online search giant has tweaked its global strategy for India with a mix of online, offline and mobile offerings.

Google has an unwavering mission statement -- to organise the world's information and make it universally accessible and useful. Globally, it has been very successful in doing so, and is leagues ahead of rivals like Yahoo! and now Microsoft which has entered this space with its 'Live' offerings.

The online search giant, however, faces a piquant situation in India. Over 95 per cent of its worldwide revenues come solely from online advertisements which are displayed when you do a Google search for keywords on the Internet.

In this country, however, more people are offline than in cyberspace and mobile devices outnumber Internet connections.

Text: Leslie D'Monte, Business Standard

Image: US President Barack Obama (centre) speaks to the media alongside Google CEO Eric Schmidt (right) and other company CEOs during an economic meeting in the Roosevelt Room of the White House in Washington on January 28 2009. | Photograph: Jason Reed/Reuters

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