The second agenda before ARUNIM is to get more corporations into the effort. So many companies are doing their bit for the disabled but the impact gets dissipated as there is no synergising agent," she says.

We will be totally market driven and will guide many present manufacturers to migrate from one product to another, which has a beeter chance of success.

It would mean standardisation and training people in manufacturing successful products. The inclusion of products from 800 NGOs does not close ARUNIM to others, she says.

Image: A soldier carries a physically challenged Charanjit Singh out of the waterloggged Kalina district of Mumbai. | Photograph: Indranil Mukherjee/AFP/Getty Images.