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Why Adlabs is expanding so rapidly

Text: Shobha Warrier

October 8, 2008

Adlabs Films Limited, a part of the Reliance Anil Dhirubhai Ambani Group, is India's fastest growing film entertainment company. It is India's largest cinema chain, and boasts of over 390 screens spread not just in India,but also in the United States and Malaysia.

It is also a major player in the film distribution space in various Indian cities, and also in London, New York and San Jose.

When Tushar Dhingra joined Adlabs in 2005 as the chief operating officer, it had 23 screens. Today, that has multiplied to over 390 screens. In the backdrop of Adlabs' aggressive expansion south India's tier-II cities, Dhingra speaks with to on the company's plans.

Adlabs has just opened its third cinema, a twin screen, in Salem. Why choose a tier-II city for such an expansion?

Salem is just one of the 15 towns in the southern region with Adlabs' presence. We are present in places like Vellore, Madurai, Udupi, Warangal, Kundapura, Dindigul and so on.

Salem is a tourist destination, thanks to its rich history and ancient architecture. Steel production has created numerous jobs in the region and infrastructure too has improved greatly. We believe organised cinema has only scratched the surface and we will pursue more opportunities like Salem.

Image: Tushar Dhingra, COO, Adlabs. | Photograph, courtesy: Adlabs

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