The power of country branding is of great significance for all countries, especially in the time of global economic crisis, says a study by FutureBrand.
In a global study that ranks countries as brands and assesses opportunities, it finds that a strong country brand doesn't just attract tourists and investment; it can also support the sale of products.
Country-branded products greatly leverage pre-existing perceptions of the country to increase awareness, create an image and influence opinions of the quality of the product.
Find out which countries make it to the top ten list of Country BrandIndex...
1. Australia
Population:
21,007,310
GDP:
$773 Billion
Size:
2,967,909 Sq. Miles
Airports:
461
Travel & Tourism % Of
Government Expenditure:
3.7%
Travel & Tourism Growth:
4.4%
Travel & Tourism Industry
% of GDP:
4.5%
Also read: World's 10 best airlines
Image: Ocean liner the Queen Mary II is seen docked at Garden Island in Sydney Harbour in Sydney, Australia.| Photograph: Cameron Spencer/Getty Images
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