Youth media practitioners and Obama realised that the power of the internet to share stories is the key to mobilise youth and others. The results show. For instance, now over 280,000 people have created accounts on barackobama.com.
These users, in turn, have created over 6,500 grassroots volunteer groups and have organised more than 13,000 offline events using the site.
Over 15,000 policy ideas have been submitted through the website. Through Obama's leadership, many of the presidential debates are freely available online for mash-ups, commentary, and other uses by ordinary citizens, bloggers, and others.
Image: A woman watches a video-taped message from Barack Obama.| Photograph: Karen Bleier/AFP/Getty Images
Also read: The most expensive US election in history
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