The internet and social networking tools have played a significant role in the election of the 44th President of the United States, Barack Obama.
The McCain campaign in 2000 - when he unsuccessfully challenged George Bush for the Republican presidential nomination - was an early example of using the internet to raise money online.
Obama, on his part, has refined the digital act further - a fact revealed during his presidential announcement speech in Springfield last October when he said: "Let us be the generation that reshapes our economy to compete in the digital age..."
Text: Leslie D'monte & Priyanka Joshi
Image:Two Halloween pumpkins carved with the help of stencils found on the web site "www.yeswecarve.com". The site promotes Democratic presidential candidate Illinois Senator Barack Obama through Halloween pumpkin displays.| Photograph: Stan Honda/AFP/Getty Images
Also read: Obama's mantra: More jobs, less outsourcing
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