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This is what the Swift DZire is like

March 27, 2008
If you are one of those who fume at motorcycle manufacturers for passing off a sticker and graphics job as an upgrade, then this car is not for you. If you are one of those who fumed at Tata when the Indica grew a boot and became Indigo, then this car is not for you.

But if you are one of those for whom owning a sedan means more than owning a hatchback -- if it means a lifestyle change -- then you definitely need to take a look at the DZire.

Because the company is thinking of people just like you. "The DZire has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyle, many of them want to upgrade to a sedan. But today, they are unable to find an entry level sedan that offers style, features and performance. The DZire offers all this at an attractive price," Nakanishi said.

Image: The interior of the swanky Swift DZire.
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