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This is what the Swift DZire is like
March 27, 2008
The launch audio-visual of the Maruti Suzuki Swift DZire, the car that will replace the Esteem in the company's stable, shows Managing Director Shinzo Nakanishi handing over the keys of a new car to a couple.
What was till then a clear video suddenly transforms into a mix of quick cuts and hideous wide-angled shots as the car is showcased from different angles. Every effort has been made to impress upon the viewer that it is a big car -- a sedan -- that he is seeing.
When the car is unveiled, you realise that what you see in the promo is not what you really get.
Text: Krishnakumar P. | Photograph: Sanjay Sawant
Image: The new Maruti Suzuki Swift DZire at its launch in Mumbai on march 27, 2008.
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