RBEL has entered the US market under the brand name 'BIG'. The theatres are spread across 28 locations in North America, including New York, New Jersey, Atlanta, Detroit, Chicago, San Jose, Los Angeles, Washington DC and Seattle.

This is one of the biggest Indian ventures in the entertainment sector in the United States. Besides, Bollywood films, Reliance Entertainment will screen regional movies from the South and second-run Hollywood films in these theatres.

These theatres will screen Bollywood and regional language films from India and other Asian countries.

Reliance Entertainment will run the chain with the help of the Tennessee-based management company Phoenix Theatres.

Image: Steven Spielberg's film Jurassic Park| Photograph: rediff archives