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Honey, they shrunk Sachin!
July 15, 2008
Tendulkar still endorses an impressive array of brands -- Adidas, Aviva, Britannia, Boost, Canon and Visa – but he appears to be on a stickier wicket than any he may have batted on.
Creative call or cost?
Naturally, when Seth speaks on the subject today, one listens. "Pepsi is not doing the right thing. It has over the years built Sachin as a brand persona. When you have invested so much in a property, to junk it overnight is silly," he says.
Image: Tendulkar attends a go-karting event in Mumbai in 2004. | Photograph: Getty Images
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