Last week, by all accounts, Pepsi decided to drop Sachin -- Tendulkar, one of the best cricketers ever -- as its brand ambassador by not renewing their contract.
Pepsi has maintained a steadfast silence on the matter, offering a stout "no comments," but nearly everyone believes that the beverages and snack food maker has joined a growing list of companies dissociating themselves with the 35-year-old batsman; Fiat, TVS and Airtel already have.
Image: Tendulkar being honoured by the Karnataka government with the 'Vishwa Vijetha' award. | Photograph: Getty Images
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