A growing list of brands is dropping Sachin Tendulkar. Is this the onset of sanity in celebrity-related advertising?
Suhel Seth is many things to many people, so many things to so many people that Outlook magazine once wondered in print how many Suhel Seths there were. Last week, the managing partner of Counselage appeared to be a soothsayer.
On February 3, 2006, Seth, at that time the chief executive officer of Equus Red Cel Advertising, had told this writer that brand Sachin had become a "bit tired with no energy and excitement."
Text: Suveen K Sinha, Business Standard
Image: Master batsman Sachin Tendulkar. | Photograph: rediff.com
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