Both operators have trained an army of customer care executives across 62 cities, in select stores, to ensure that every customer who walks in, walks out with an iPhone.
Bharti Airtel, informs Sanjay Kapoor, its president (mobile services), has readied 3,000 such customer care executives.
"Apple personnel have spent weeks training our sales executives about iPhone features, and we are ready to crack sales," chips in a confident Takkar.
If you're having a hard time trying to remember when it was that mobile operators went all-out for a gadget launch, the answer is never.
The Apple iPhone is the first-ever device to get such attention from domestic operators. "Worldwide, mobile service providers are fighting tooth and nail for the right to sell the new iPhone because of its ability to attract new customers," says Girish Trivedi, deputy director (ICT practice) Frost & Sullivan.
To add to the pre-launch drama, Apple's policy of not commenting about its strategy and country-specific plans has only heightened speculation around the iPhone in the media.
According to sources, Apple will come to India with company-owned showrooms (currently, it only has Apple resellers) but for now is content with launching the device through carrier partners.
Image: Scott Forstall, vice president of iPhone software speaks at the Apple headquarters | Photograph: David Paul Morris/Getty Images
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