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Testing times for newspaper industry

August 22, 2008

The Mid Day group's chief financial officer, Manajit Ghoshal, does not link the increased input costs to the company's current focus on the web, but he says that there will be only one new edition of Mid Day this year. The paper was launched in Pune recently.

Meanwhile, in the eight months since its launch, Mail Today, the compact daily from the India Today group, hasn't ventured beyond Delhi. At the time of its launch, the company talked about a presence in 20 cities.

Ashish Bagga, group CEO, India Today, says Mail Today is yet to zero in on the cities it wants to enter. "We have not shelved our plans, though I agree that the print media industry is not as bullish as it was last year," he observes.

The company that is busy swimming against the tide is the publisher of the Daily News and Analysis (DNA), which was launched in Mumbai three years ago, and in Pune a few months ago. Diligent Media Corporation, which owns DNA, is now readying for the daily's Bangalore launch.

Also read: Billionaire college dropouts!

Image: A man holding a newspaper with photographs of Indian Prime Minister Manmohan Singh (left) and Finance minister P Chidambaram watches the Union budget 2008 being telecast live on a giant screen outside the Bombay Stock Exchange on February 28, 2007. | Photograph: Sajjad Hussain/AFP/Getty Images

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