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Money is where reality shows are...

April 28, 2008
However, when Khan took over the third season of KBC, the calls went down to 70 million for 52 episodes because the channel had to accommodate participants selected during KBC 2 who could not be quizzed as the show was pulled off air.

What's working for the Indian version of Are You Smarter Than A Fifth Grader? -- which will run for 36 episodes during weekends -- is that Star Plus gave the participation procedure a different spin, said Popli.

Since the show will quiz adults on questions from textbooks of standards 1 to 5, the channel adopted the school/college admission process. In the first round, interested viewers had to answer a question flashed on air, after which the caller had to answer three questions in round two.

This was followed by an interview round in which the candidates were judged by a panel, who gave scores and a merit list of selected callers was issued.

Image: A scene from the American show Are You Smarter Than A Fifth Grader?

Also read: Talent crunch? Not a big problem in India
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