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Of making, selling and tasting wine

April 23, 2008

Do you know the difference between still wine and sparkling wine? Would you like to know how to taste wine?

The multi-faceted director of Indus Vineyard, Abhijit Kabir, revealed secrets about wines and spoke at length about the India's burgeoning wine industry in an email interview with Kanishka Ramchandani.

What kind of market exists in India for domestic wine brands?

India is perhaps the only country, which eats more grapes than it crushes. Wine consumption in India is minuscule but the picture is changing slowly.

Per capita consumption of wine in India is 0.006 bottles as compared to 0.5 bottles in China, 56 bottles in France, 55 bottles in Italy, 36 bottles in Spain and on an average 5 bottles worldwide. But wine consumption is defiantly on the rise. Indian wines are growing at an impressive rate of 30% every year and indications are that the growth rate may not only be sustained, but it may also get increased.

Local wine-makers claim that India is now on the world's wine map. And India is not just drinking wine by the case-load, it is exporting it as well -- to classic wine-producing countries such as France and Italy. Unlike the Chinese, Indians are overwhelmingly drinking their own, home-grown vintages.

Image: Indus' vineyard at Igatpuri and (inset) intermediate state of wine grapes

Also read: Ma Foi: From Rs 60,000 to Rs 435 crore!
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