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It's not cricket, stupid! It's business!

April 8, 2008
Yogesh Shetty, the young CEO of GMR Sports, doesn't know whether he's coming or going. Operating out of a cramped cabin within GMR Holdings' premises at Birla Towers on New Delhi's Barakhamba Road, the business head of DareDevils, the Capital's cricket team for the Indian Premier League, has a hundred things to wrap up before the Twenty20 tournament kicks off on April 17.

He may look tired but his zeal for the task at hand has not faded. "The brand name DareDevils is all about the attitude and spirit of the city of Delhi," he announces.

Earlier in the week, Shetty roped in film star Akshay Kumar to endorse the DareDevils.

"We are ready with our tactical initiatives, our strategies during and after the tournament," he smiles, while refusing to divulge any details.

Text: Shuchi Bansal & Aabhas Sharma

Image: Cricketer VVS Laxman and captain of Indian Premier League Hyderabad Deccan Chargers team addresses a press conference in Hyderabad during an unveiling ceremony. The IPL Hyderabad Deccan Chargers team will be led by Laxman and former Australian wicketkeeper Adam Gilchrist will be vice captain | Photograph: Noah Seelam/AFP/Getty Images Images

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